Question 2
For our main video our target audience is the younger generation who is into their rap/RnB genre. This is what we based our video on, on how young people try achieve goals but having major distractions around them such as bully’s and girls. Our websites audience is for anyone who is interested in knowing more about our artists, we give information about the artist, his background and career. We also show tour dates and just for the fans, merchandise that can be purchased. Meeting our artist’s fans expectations were easily done, we just had to come up with an idea that’s never been done but that affects a vast majority of young pupils in the UK. We utilised our star that was angle, we did this successfully as we showed a lot of him in our music video, and we continuously went back to angles performance shots. We utilised our main star within both website and dig pack, for the website he was continuously the background and main page, we also included an ‘about’ page about angle. For my dig pack he was the face of all covers. Our main product was never done by any other artist however you could say it was similar in ways that the story is about someone who is trying to reach personal goals but having obstacles that are stopping him/her. We have maintained brand and star image throughout the unit. We have shown who is our main artist and our featuring artist, it is clear on who is which. We made sure in our music video; we introduce our artist before our story characters. The body movement and hand gestures show that these two are our performers.
Narrative structure
Our narrative structure followed the pattern of all RnB/ rap music videos, how it comes from performance shots to story line shots, we kept within real time and when we moved from day to day, we showed a clear indication from the different cloths that the main characters were wearing. Our music video was successfully in synced with our sound track; we even fit the audio words to our story line. For example when the singer says ‘struggle’ we show the main character struggling. due to our genre and audience the tastes are towards a more conventional narrative and music video, and this is exactly what we have done. Looking at Tzvetan Todorov theory that in every music video there are three phases, to begin with an equilibrium(The girl being an attraction towards the main bullied guy); then something happens to create a disequilibrium(the guy approaching with the girl is bullied, De-motivated in other aspects such as the music); which is then resolved in some way to create a new equilibrium(the girl motivates the main guy, bully finally respects the guy for his music and the main guys gets the girl at the end. The protagonist in this video is the life of Angle, being represented by another character (Ashad) and also respectfully the Antagonist is the bully (Fahad).
So our Music video is working in a linear fashion, with all the clips of the narrative and plot in line one after the other simultaneously. Although if we had broken the rule and the general conventions than we would have produced a non-linear sequence, with random pieces, the plot and narrative not in line, not sequence after sequence often with techniques such as; Cross cutting, Flashbacks, Parallel and Enigma Codes.
So our Music video is working in a linear fashion, with all the clips of the narrative and plot in line one after the other simultaneously. Although if we had broken the rule and the general conventions than we would have produced a non-linear sequence, with random pieces, the plot and narrative not in line, not sequence after sequence often with techniques such as; Cross cutting, Flashbacks, Parallel and Enigma Codes.
As spoken about before the Star image is important for the audience as seen in the video, he seems to start low and than slowly rises within fame and the people who he struggles with, he finally is clear and has fixed his issues wit. Similarly the meta-narrative is very important, although this is the life overall, the video we have created in a way gives a glimpse of the brim of of his life and how his life has improved and what he has gone through, the battles faced and reached where he is now.
Finally the editing and Camera work, this combines with the other tasks as there are lot of conventions followed from the general music video that, do relate to our music video. They relate through conventions set by Goodwin and Vernallis, such as the pace of the movement, in our genre the movement needs to be quick, a lot of shots and clips in a short period of time , with generous time given to the narrative to show and explain properly to the viewer what is going. Also not all conventions were fully conformed some have been broken slightly, due to the nature of the song and genre, such as there being be a certain pace to editing usually in line with the beat, but fro us we did follow this but not always, keeping the narrative the focus and finally like said before there is the fast cutting to keep it moving and, this helps our audience keep their interest in the video, possibly helping to watch it again, watching it more detail the next time.
Finally the editing and Camera work, this combines with the other tasks as there are lot of conventions followed from the general music video that, do relate to our music video. They relate through conventions set by Goodwin and Vernallis, such as the pace of the movement, in our genre the movement needs to be quick, a lot of shots and clips in a short period of time , with generous time given to the narrative to show and explain properly to the viewer what is going. Also not all conventions were fully conformed some have been broken slightly, due to the nature of the song and genre, such as there being be a certain pace to editing usually in line with the beat, but fro us we did follow this but not always, keeping the narrative the focus and finally like said before there is the fast cutting to keep it moving and, this helps our audience keep their interest in the video, possibly helping to watch it again, watching it more detail the next time.
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