website

i have designed products to sell on our website. i used paint.net on my home computer to edits these pictures. i made a hoody, t-shirt, perfume a phone cases. Website FINAL HERE.

question 4

question 3

Question 2

Question 2

For our main video our target audience is the younger generation who is into their rap/RnB genre. This is what we based our video on, on how young people try achieve goals but having major distractions around them such as bully’s and girls. Our websites audience is for anyone who is interested in knowing more about our artists, we give information about the artist, his background and career. We also show tour dates and just for the fans, merchandise that can be purchased. Meeting our artist’s fans expectations were easily done, we just had to come up with an idea that’s never been done but that affects a vast majority of young pupils in the UK. We utilised our star that was angle, we did this successfully as we showed a lot of him in our music video, and we continuously went back to angles performance shots. We utilised our main star within both website and dig pack, for the website he was continuously the background and main page, we also included an ‘about’ page about angle. For my dig pack he was the face of all covers. Our main product was never done by any other artist however you could say it was similar in ways that the story is about someone who is trying to reach personal goals but having obstacles that are stopping him/her.  We have maintained brand and star image throughout the unit. We have shown who is our main artist and our featuring artist, it is clear on who is which. We made sure in our music video; we introduce our artist before our story characters. The body movement and hand gestures show that these two are our performers.

Narrative structure

Our narrative structure followed the pattern of all RnB/ rap music videos, how it comes from performance shots to story line shots, we kept within real time and when we moved from day to day, we showed a clear indication from the different cloths that the main characters were wearing. Our music video was successfully in synced with our sound track; we even fit the audio words to our story line. For example when the singer says ‘struggle’ we show the main character struggling. due to our genre and audience the tastes are towards a more conventional narrative and music video, and this is exactly what we have done. Looking at Tzvetan Todorov theory that in every music video there are three phases, to begin with an equilibrium(The girl being an attraction towards the main bullied guy); then something happens to create a disequilibrium(the guy approaching with the girl is bullied, De-motivated in other aspects such as the music); which is then resolved in some way to create a new equilibrium(the girl motivates the main guy, bully finally respects the guy for his music and the main guys gets the girl at the end. The protagonist in this video is the life of Angle, being represented by another character (Ashad) and also respectfully the Antagonist is the bully (Fahad).
So our Music video is working in a linear fashion, with all the clips of the narrative and plot in line one after the other simultaneously. Although if we had broken  the rule and the general conventions than we would have produced a non-linear sequence, with random pieces, the plot and narrative not in line, not sequence after sequence often with techniques such as; Cross cutting, Flashbacks, Parallel and Enigma Codes.    

As spoken about before the Star image is important for the audience as seen in the video, he seems to start low and than slowly rises within fame and the people who he struggles with, he finally is clear and has fixed his issues wit. Similarly the meta-narrative is very important, although this is the life overall, the video we have created in a way gives a glimpse of the brim of of his life and how his life has improved and what he has gone through, the battles faced and reached where he is now.
Finally the editing and Camera work, this combines with the other tasks as there are lot of conventions followed from the general music video that, do relate to our music video. They relate through conventions set by Goodwin and Vernallis, such as the pace of the movement, in our genre the movement needs to be quick, a lot of shots and clips in a short period of time , with generous time given to the narrative to show and explain properly to the viewer what is going. Also not all conventions were fully conformed some have been broken slightly, due to the nature of the song and genre, such as there being be a certain pace to editing usually in line with the beat, but fro us we did follow this but not always, keeping the narrative the focus and finally like said before there is the fast cutting to keep it moving and, this helps our audience keep their interest in the video, possibly helping to watch it again, watching it more detail the next time.

All Digipack

official website

Below you will find the link for our Official website, we have split the pages between the group. Official Website -- http://sapg09.wix.com/lifeofangle -- Official Website Shehryar: Home, Gallery and Album Shaquille: About and Tour Dates Ashad: Merchandise and Contact

website

i have designed products to sell on our website. i used paint.net on my home computer to edits these pictures. i made a hoody, t-shirt, perfume a phone cases.

shooting

We had one of our important locations tested and footage some of this footage could possibly be used for the final video. This location was the rooftop of a car park on New Malden high street. We have thought of some very good ideas, for the final video, in addition we had previously learnt the importance of cut-away and saw a major opportunity to shoot some at the rooftop, we had learnt this from our research where we could see a lot of cut-away's used which allowed to let the viewer piece by piece create the location.
We had also learnt something very important to look out for whilst doing this shoot which was about the; the lighting, which could show your shadow, in addition is the, camera angle and where the camera is facing.

You may just be able to see the shadow on the bottom left, this was one of the problems we realised instantly, the cameraman needs to be placed in accordance with the artist but somewhere the artist is not deeply effected by the natural light or the camera and the cameraman is not effected, finding this position was difficult but, in the end we were able to good shots.We were able to find angles where neither would be effected, examples of this are shown below.

logo

This logo, is specifically aimed at Angle our main artist. Keeping the main theme of music, there are headphones around the name, the name being in graffiti, due to the culture and the background of the artist.

This logo is for the production company, keeping it simple but, having the consistency with the Angle font, this style is an attractive, attention seeking.

album art

this is an album art made for the famous Michael jackson. as you can see it illustrates his whole career from an early age till his peak. the largest image is oh him as a king, this is because he was seen as a king from many eyes. his music touched millions of fans. there are about 40 small images within this one image of Michael. a lot of royal dark colours were used to make this.

music video research chipmunk oopsy daisy

i chose this video as this was made with a very little budget, it was made when chipmunk's name was not very big in the music world. the music was a success. it was about loosing love and he really gave the message across. the music video included very slow camera movements to set the mood. he doesn't use any quick cutaways as the director wants you to see feelings a emotion. you receive a lot of facial expressions from chipmunk from the use of close ups. to give for effect, when editing the music video, there was many slow motion included to really give you a chance to feel chipmunks feelings.

artist research wretch 32

i chose to research wretch 32 as we are remaking his featuring music video, this will let us understand his background and what kind of character he is. his real name was Jermaine Sinclair and was born 9 March 1985, we know him as his stage name Wretch 32. Jermaine is an English rapper and former Grime MC from Tottenham. wretch grew up in London, he was a son of a local reggae DJ in the Tiverton Estate. Wretch 32 got his first big break when he performed at the first annual MP3 Music Awards in 2007. After performing at MMA 2007, his album was released. his clothe style is either very casual or the London gangster look, this style he grew up with. 

group work diary

i have made  logos for the group. you can find the images i made on the group blog. i made a logo for both artist 'angel and 'wrench 23' and our production name 'even edits production'. i used bubble writing for both artist as it fits in with their personalty, the gangster/rap background, then for the production name i made it look quite formal as it is an organisation.

angel's music video

i have chosen to analyse 'angel when i go in' music video. this is also the video my group are re-making.

the music video starts of various 1 seconds shots then long shots to medui9m shots to both artist, this is to introduce both artist. there are panning shots of them and canera shots where the canera is free held and waved mjotin to the artist, this is because of the rythem of the song it is so fast paced. camera shots need to follow the beat. throught out the whole miusic video, the camera never stops moving, no still shots. the camera moves very freely. there are a lot of panning shots, high and low shots. i woulkd describe the camera shots were all over the place but works very effectively.

angel music video

i have chosen to analyse 'angel when i go in' music video. this is also the video my group are re-making.

the music video starts of various 1 seconds shots then long shots to medui9m shots to both artist, this is to introduce both artist. there are panning shots of them and camera shots where the camera is free held and waved mjotin to the artist, this is because of the rhythm of the song it is so fast paced. camera shots need to follow the beat. thoughtout out the whole music video, the camera never stops moving, no still shots. the camera moves very freely. there are a lot of panning shots, high and low shots. i would describe the camera shots were all over the place but works very effectively.

audience feedback

we had a lot of positive feed back when showing a group of students our work. some negative points were made:

- 'some clips were shaky'
- 'add more few seconds clips'
- 'use more cut aways'
- 'use more story line'

students couldn't wait till our music video was finished, we took in all the feed back and we made changes to our music video. however when our department was burgled, we had to start again. this was very time consuming and considering we were nearly finished our music video then been told to start again, we just didn't have the same drive we had at the start.

diary

08/02/13

on this date we filmed our story line shots, the setting was coombe girls school where we used classrooms, corridors and playground. we needed this setting as our story line was is based in a school environment. we filmed a lot that day and had some great shots, shots included characters of our story.

diary

07/02/13 

we went to kingston where we found a great car park for scenery, we used this car park to film our performance shots of main singer harris. this went really well, we took very good shots that we included in our final cut. one major issue when filing was the weather, weather was very windy and the sun came in and out, we noticed this when importing our clips. the wind made us very cold whilst filming and we found it hard to use the camera free hand. 

diary

unfortunately our school department had burglars, where they stole our macs and cameras, this was devastating. all our work was lost and we had to start again. luckily we had an extension so we did have a little more time to do our work, however during the weeks of not having computers we had no cameras as well, this meant us not having a lot of time to film our final pieces.

rihanna website analysis

Rhianna's fan website is set in strong feminine colors, its mixed with shades of dark purple, dark pink and black. this reflects her attitude and personality to her music.

her homepage is filled is filled with text and pictures. the navigation bar gives you a lot of options to browse through her website such as 'Rhianna' that gives facts about her self and there's a blog that you can follow to see what shes up to live. 'latest news' where you can receive information about new albums or concerts and events. there are loads more links on the navigation bar to click. Rhianna's website is a very good example of a artist's website. she keeps in a very close relationship with her fans.